Full-Service Roofing | Potter, WI
Potter Roofing & Maintenance offers a complete range of roofing services in Potter and Watertown, Arcadia, Brookfield, Cudahy, Fennimore. Every job gets the same attention. Big or small.
Roof Replacement
Owens Corning Duration with SureNail technology or CertainTeed Landmark with NailTrak for reliable fastening in high-wind zones. Both meet ASTM D3462 and carry Class A fire ratings per UL 790. In Wisconsin, we recommend the high-wind versions rated to ASTM D7158 Class H, which is 130 mph wind warranty. Full system install qualifies for Owens Corning Preferred Protection or CertainTeed SureStart Plus warranty.
Get a Free Quote →Roof Repair
We repair asphalt shingle, metal, flat membrane, and tile roofs. Our trucks carry common repair materials so most fixes happen same-visit. Shingle repairs, flashing replacement, pipe boot swaps, ridge cap fixes, valley re-flashing. All routine for our Potter crews.
Get a Free Quote →Storm Damage Repair
Wind damage and hail damage look different and require different documentation. Our HAAG-trained inspectors know what adjusters look for: granule displacement patterns, fractures in the shingle mat, seal failures, cracked ridge caps. Proper documentation is why our claims get approved.
Get a Free Quote →New Roof Installation
Proper ventilation is the most overlooked element in new roof installation. We calculate intake and exhaust per IRC R806 based on attic square footage. Balanced ventilation. Soffit intake matched to ridge exhaust. Keeps your attic cooler in summer and drier in winter. That extends roof life and cuts your energy bill.
Get a Free Quote →Metal Roofing
Metal roofing reflects solar heat instead of absorbing it. In Wisconsin, that means 15-25% lower cooling costs compared to dark asphalt shingles. The higher upfront cost pays for itself over the life of the roof. And the life of a metal roof is twice or three times longer than shingles.
Get a Free Quote →Shingle Roofing
The difference between a cheap shingle roof and a quality one comes down to the system underneath. Shingles are only the outer layer. Ice and water shield in the valleys, synthetic underlayment across the deck, proper starter strip with factory adhesive, correct nailing pattern. That's what makes a shingle roof last in Wisconsin's weather.
Get a Free Quote →Flat Roofing
EPDM (rubber roofing) has a 50+ year track record as a flat roofing membrane. We install fully adhered EPDM with taped or glued seams over polyiso insulation. It's a great option for Potter building owners who want proven performance at a lower cost than TPO or PVC.
Get a Free Quote →Commercial Roofing
Your commercial roof has HVAC units, exhaust fans, plumbing vents, and satellite dishes punching through it. Every penetration is a potential leak point. We install prefabricated curbs, custom-welded flashings, and pitch pans that handle foot traffic and thermal cycling without failing.
Get a Free Quote →Gutter Installation
We hang gutters with hidden hangers screwed into the rafter tails or fascia board every 24 inches max. No spike-and-ferrule, no exposed hardware. Proper pitch is 1/4" per 10 feet toward each downspout. Too flat and water sits. Too steep and it looks wrong.
Get a Free Quote →Roof Inspection
Our 27-point residential roof inspection: (1) shingle condition and granule loss, (2) nail pops, (3) lifting tabs, (4) ridge cap integrity, (5) valley flashing, (6) step flashing at walls, (7) chimney flashing and counter-flashing, (8) drip edge condition, (9) pipe boot seals, (10) plumbing and HVAC vent integrity, (11) ridge vent function, (12) soffit ventilation, (13) gutter pitch and capacity, (14) downspout drainage, (15) fascia condition, (16) soffit condition, (17) ice dam evidence, (18) moss or algae growth, (19-27) attic: decking moisture, insulation displacement, rafter condition, bathroom exhaust routing, daylight penetration, ventilation balance, mold indicators, pest intrusion, previous repair evidence. Written report with annotated photos emailed same day.
Get a Free Quote →Emergency Roof Repair
Our trucks carry 20x30 reinforced tarps, 2x4 lumber, plywood sheets, pipe boots, ridge cap shingles, flashing stock, roofing cement, and neoprene screws. We show up ready to secure your roof, not ready to schedule a follow-up appointment.
Get a Free Quote →Skylight Installation
Skylight installation includes cutting the roof opening, framing a curb with doubled 2x lumber, installing the unit with factory sealant, and weaving the step flashing into the surrounding shingle courses. Interior work includes drywall framing and trim. We handle the full job in Potter. Outside and inside.
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